Möbus: a famous german brand
Today I want to tell sth. about Möbus, a famous German brand, which is surprisingly also very well-known in Japan and sold in a lot of shops. Most of the times, they even have their own presentation area in the shop and the slogan “international bewährt” (internationally well proven) can be seen everywhere.
Möbus shoes
Möbus bag
Hm but 少々お待ちください！ Möbus? I have never heard of this brand and I am from Germany. Something going wrong here. So what’s going on? So I started some research and actually I can at least say, that Möbus is not a fake brand name. The company was actually Germans third biggest sport-shoe producer, until it went bankrupt in 1982. And it was revived in 2003, although it is a really small, unknown company in Germany, which is selling nothing than several models of their sport-shoes. So no comparison to what is happening in Japan.
So how did it get here? I can’t give a definite answer to this, because I can’t find the information, but from the company history on the german website, I can tell you, that they worked together with the company Ontisuka Tiger in 1978 to sell and distribute their products in Europe. So they started producing the Möbus sport shoes as well as Asic-shoes in the same german factory. I can’t get more details out of it, but the deal might have been that the Japanese are allowed to use the brand-name and starting to sell Möbus shoes and other articles in Japan, becoming pretty succesful but not seem to have any relationship with the original german company which went bankrupt in 1982 anymore.
Sources:
Official website
Möbus – Wikipedia
